About Us

Family-run Swans Shoes has built its reputation by selling top quality shoes for nearly 30 years through its shop in Kelso and now holds 2 Moshulu franchise shops in St Andrews and Stirling. All their businesses operate on the same principle: a friendly helpful personal service and quality footwear for all occasions – for him and for her.

Trevor and June Swan covered many miles (literally!) on their journey to welcoming their first customers through the door of then called The Shoemarket” in 1987. The early years were spent eating up the miles in their trusty red Datsun van selling shoes at markets and hotels around the country. This not only gave them an intrinsic knowledge of the M6 but more importantly a true understanding of the footwear market, its brands and most importantly their customers.

When the opportunity came up to open their own shop the Swans leapt at the chance! In the early days stock was sourced on regular trips (now in a Fiat Ducatto) from wholesalers in Manchester and various places in Lancashire. Once the stock had been sold the whole buying process would be repeated on a fortnightly basis. One of the best parts of these journeys was stopping for potted shrimps in Morecambe Bay!

Brand names which Trevor and June discovered and introduced into their range are now doing the driving and coming to Swans with their products – so you too can now discover the wealth of branded shoes, boots and other footwear on sale at Swans Shoes without even venturing out of the Borders!

Today June manages the business on her own, Trevor having decided that the lure of the golf course and his studies into local history and genealogy are just too tempting, And of course he still has to make sure that Swans’ walking boots are up to the job of exploring the local countryside! (He also makes a chicken and leek pie for June’s enjoyment after a long day at work….)

June has great support from her staff.  Victoria – who likes anything about horses – knows all about our suppliers and where the shoes all come from; she’s on top of our weekly ordering.  Jackie has always been the merchandiser in the shop and now loves dealing with the social media side of the business. Janet, in her own words, is our ‘mature Saturday girl’ who also helps with holiday cover. Avril is our lady who is great as she will come in just when she is needed.

Who knows one day we may get a group selfie up here on the web page.